The Vivienne Foundation
Sex, Seditionaries & a Sixty-Year Legacy
Joe Corré is the son of Vivienne Westwood and Malcolm McLaren and one of the Directors of The Vivienne Foundation.
In this filmed interview produced by Byronesque, he addresses the complex and controversial business of authenticating Sex and Seditionaries items. Taking us on a journey from the beginning of punk to Pirates and the rise of Vivienne Westwood the brand; discussing items from original Seditionaries to licensed designs by BOY, legitimate re-issues and rare pieces from throughout the rest of Vivienne’s long career.
To illustrate that ‘authenticating’ the punk era of Vivienne Westwood, created in collaboration with Malcolm McLaren, is not an exact science, Byronesque asked Julie Zerbo, a fashion lawyer and founder of The Fashion Law, to interview Joe. Throughout the interview, Joe shares stories and details that only someone who was there at the time with Vivienne and Malcolm would know, casting doubt on self-appointed experts who weren’t.
Creative Director - Video Editor - Motion Graphics - Sound Design
FUNDRAISER & FILM SCREENING
The partnership between Byronesque and Machine-A, is back to support The Vivienne Foundation with an exclusive sale of the official Sex and Seditionaries costumes from Pistol, the HBO series about the Sex Pistols by Director Danny Boyle. Part of the license deal that Vivienne agreed in 2021 with FX that allowed the production company to reproduce her designs for the film, included the agreement that all of the costumes and clothing props would be donated to The Vivienne Foundation.
The collection includes over 400 replicas of every design from the Sex and Seditionaries era including Tit’s T’s, Anarchy shirts, muslin tops, bondage trousers, mohair knits and rubberwear. Profits from the sale go directly to The Vivienne Foundation and the causes Vivienne was passionate about. In this instance the Foundation is donating profits from this sale to the United Liberation Movement for West Papua—whose people have suffered genocide perpetrated by Indonesia for many years—and to the International Red Cross Committee supporting their work in Sudan – The world’s largest humanitarian crisis.
When Byronesque and The Vivienne Foundation first approached me to work on this film I knew I wanted to incorporate scanography into it. The forensic nature of the high resolution scanner lent itself perfectly to the intense scrutinization needed to authenticate these heralded Vivienne Westwood garments.
So Byronesque brought me a mixed selection of licensed reproductions, fakes, & real archival garments to capture with my scanner. The scans provided extreme close up details unseeable to the human eye, and allowed an even further deep dive into this fascinating and inspiring chapter of Vivienne’s career.
SCANOGRAPHY
IN-STORE ACTIVATION
In addition to serving as the Creative Director and Editor of the film itself, I brought the heart of the creative direction of the film, into the physical space of the MACHINE-A store in London, by creating custom window decals, product swing tags & press invites for the in store fundraising event & film screening.
PRODUCT SWING TAGS
WINDOW DECALS
PRESS INVITE
